J. Eric Lynxwiler
From family farm to theme park, the Knott's Berry Farm story is an amazing tale of an early-day agritourism pioneer. Walter and Cordelia Knott settled on their Buena Park farmland in 1920 to harvest vegetables and berries, yet twenty years later they popularized the boysenberry, opened a restaurant with wait times up to four hours long, and developed a western Ghost Town. What the Knott family gave Southern California grew to become America's first theme park, the home of famed roller coasters and a grand-daddy of all Halloween celebrations, the Knott's Scary Farm Haunt.
We are excited to have J. Eric Lynxwiler, co-author of “Knott’s Preserved", joining us at the Corn Party to share the story of this famous California destination.
We are excited to have J. Eric Lynxwiler, co-author of “Knott’s Preserved", joining us at the Corn Party to share the story of this famous California destination.
Plus much more...
In addition to our keynote speakers. we'll follow our traditional format of having
siteowners within our MAiZE family speak in afternoon breakout sessions. This year's topics will include:
● A Discussion re: Keeping Customers Coming in November & Beyond
● Technology on the Farm (QR codes, ipads, ecommerce, etc.)
● Admission Strategies & Upsells (bundling, different ticket types, etc.)
● Hosting Groups on the Farm...Are You Ready?
● Communication & Safety on the Farm: Emergency/Crisis Planning
● The Good & The Bad of Groupon & other Online Marketing Strategies
● Haunting on the Farm
● Special Events to Draw Crowds, Attract Media & Create Buzz
● Plus many more roundtable and bus discussion topics…
siteowners within our MAiZE family speak in afternoon breakout sessions. This year's topics will include:
● A Discussion re: Keeping Customers Coming in November & Beyond
● Technology on the Farm (QR codes, ipads, ecommerce, etc.)
● Admission Strategies & Upsells (bundling, different ticket types, etc.)
● Hosting Groups on the Farm...Are You Ready?
● Communication & Safety on the Farm: Emergency/Crisis Planning
● The Good & The Bad of Groupon & other Online Marketing Strategies
● Haunting on the Farm
● Special Events to Draw Crowds, Attract Media & Create Buzz
● Plus many more roundtable and bus discussion topics…

